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Health Insurance,
Made Simple

Backed by 15 years of expertise, Smart Insurance Benefits helps small employers, families, and individuals navigate coverage with confidence. Transparent guidance, personalized support, and stress-free solutions—because benefits should never feel confusing.

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HOW WE CAN HELP

Benefits for Employers

As a small business owner myself, I understand the challenges of providing health insurance coverage to a team without breaking the budget. I specialize in working with employers who have fewer than 100 employees, offering customized group health plans that balance cost-effectiveness with comprehensive coverage. Whether you're looking to provide medical, dental, vision, or other benefits, I work closely with you to design the best options for your business and employees. 

Individual & Family Health Insurance

The health and well-being of your family are my top priorities. Whether you're an individual or a family, I’ll help you navigate the often-overwhelming process of choosing the right health insurance plan. From preventive care and prescription coverage to emergency services and specialized care, I work with you to find affordable, comprehensive coverage that meets your unique needs.

community support

I’m deeply committed to giving back to my community, and that’s reflected in my approach to business. At Smart Insurance Benefits, I strive to make a positive impact by offering personalized support to each of my clients. Whether you're an individual seeking coverage or a small business looking for employee benefits, I am dedicated to helping you navigate the healthcare system with ease and confidence.

MEET RICHELLE

As a proud mom of three beautiful children and a passionate advocate for the health and well-being of others, I bring over 15 years of experience in the insurance industry to my work at Smart Insurance Benefits. I graduated from the University of Nevada, Reno with a degree in Business, and since then, I’ve dedicated myself to helping individuals, families, and small businesses navigate the complexities of health insurance.

When I'm not working, you’ll find me enjoying time with my family, trying new recipes in the kitchen, or staying active with outdoor activities and my son’s baseball games.

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TURNING CONFUSING INTO CLEAR

our goals

Establish a Distinct, Trusted Presence

Empower Clients Through Clarity

Build recognition as a warm, reliable alternative to corporate providers—centered on personal service, long-term relationships, and authentic care.

Break down complex insurance topics into clear, digestible information that helps individuals and small businesses make confident, informed decisions.

About us

Smart Insurance Benefits was founded by Richelle Smart, a seasoned insurance professional with 15 years of industry experience and a passion for making benefits more accessible and easier to understand. Specializing in the small employer market under 100 employees along with individual and family plans, Richelle brings a personal, transparent approach to the process—helping clients feel confident and supported every step of the way. With a focus on education, service, and long-term relationships, Smart Insurance Benefits is here to take the stress out of health insurance and turn “confusing” into “clear.”

Contact us

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